The Best Digital Marketing Jobs in 2023: A Complete Guide (2023)

So, do you want to work with digital marketing?You've picked a good time to start!

With audiences spending more time in front of their screens than ever before, companies of all shapes and sizes are looking to increase their production of digital content and capitalize on this consumer and cultural shift toward all things digital.

Simply put, companies in all industries are looking for talented marketers to present their products and messages to their target customers.

But with so many digital marketing jobs out there, how do you know which one is right for you?

From content creation to analytics, the digital marketing team requires a wide variety of talent to achieve its two main goals: customer acquisition and retention.

If you're still not sure where you want to be in this diverse team, check out our list of the best digital marketing jobs.

Whether you're an expert in strategy and long-term planning, or prefer to brainstorm great ideas and produce top-notch content, you're sure to find a rewarding role with growth and longevity within the digital marketing team.

What exactly is digital marketing?

"Digital Marketing" refers to the selection, production, and implementation of all publicly available digital content for a business, brand, or individual. A digital marketing team will seek to build trust and build awareness by posting promotional materials and relevant content to attract new customers and maintain the loyalty and engagement of existing ones.

Instagram,Woe, LinkedIn,Facebookand various othersThe social media platformThey are typically used to share posts and promotional materials via text, graphics, and video, and to create groups to share ideas about the product or its content with other fans or customers.

Email, newsletters and web-based advertising are also popular tools for reaching the public, while some companies use text and multimedia messages for more direct advertising.

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Long-form content also plays a role. With the growing recognition of the value of SEO, more and more businesses are gaining momentum by publishing articles on sites likeAverage,Tumblr, zWordPressas well as on company home pages, product pages and blogs.

Now that we know what digital marketing is, what are the characteristics of this dynamic, diverse and lucrative field?

1. Content Strategist

In recent years, there has been a major shift in marketing away from the "hard sell" often associated with traditional advertising, towards providing valuable content as a lead generation tool. This change meant a demand forcontent strategistsShooting.

The role of a content strategist within the marketing team is to create a strategy that aligns with the company's (or client's) business goals and customer needs. They do this by planning quality, relevant content that provides some sort of intrinsic value to the reader. Typically a combination of long and short text content, images, videos, and infographics, this type of content promotes the brand as an authority in the field, builds trust with potential customers, and provides the content team with opportunities to drive website traffic. website. -Site that uses techniques like building backlinks and SEO.

A content strategist not only plans the content to be published, but also works closely with the SEO team to write detailed briefs for freelance or in-house writers, conduct competitive analysis, and conduct content reviews. Depending on the size of the team, the content strategist is more likely to step in and write, edit, and post content only when other content producers are unavailable.

The Best Digital Marketing Jobs in 2023: A Complete Guide (1)

2. Email Marketing

With the proliferation of email—319.6 billion will be sent daily from 2021! – this popular format is an area that brands really need to tap into if they want to reach their target audience. To do this, the email marketer has a specific template to work with; Cultivate a language and design that speaks to users on your home turf and make sure your corporate email stands out from all the other emails flooding your target users' inboxes.

In addition to nurturing leads, driving traffic, improving conversion rates, and increasing brand awareness through emails and newsletters, email marketers are expected to create campaigns that align with the overall objectives of the rest of the marketing team, open rate tracking, A/B test and analyze which language and graphics work best for your brand message in this format.

3. SEO specialist

oRole of the SEO specialistit is crucial for any business with an active online presence. SEO, or search engine optimization, primarily helps direct the right people to the content they are looking for by targeting specific quality keywords and relevant content on a website or blog, thereby increasing the visibility of that content on search engines. search engine like Google or Bing. CanLearn more about SEO (and how it differs from SEM) here..

The SEO specialist is responsible for researching and identifying these keywords before making sure the content adjusts to include them naturally. When successful, the content on a blog or website moves up the search results and reaches more people who want or need the product the company sells.

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Ultimately, SEO should lead your target users to find content that is beneficial to them. When this happens, user trust in the brand increases and the business sees an increase in conversions and returning customers. Working as an SEO specialist can also give very good results:Learn more about SEO specialist salaries in this post.

The Best Digital Marketing Jobs in 2023: A Complete Guide (2)

4. Digital Marketing Manager

oDigital Marketing ManagerHe is responsible for the successful execution of digital channels and campaigns that generate new leads, promote the brand and contribute to the overall growth of the company.

The size of the company determines the involvement of the digital marketing manager in executing the tasks, but in almost all cases they work closely with the community and social media managers, as well as the marketing director to ensure that the messages and tasks are aligned and coordinated. distributed to the right people.

In addition to working closely with the rest of the marketing team, the Digital Marketing Manager is expected to frequently work with team members on content production teams, such as writers, graphic designers, and videographers, and work on strategy and planning. with members of the business and sales teams to ensure that objectives are coordinated and achieved. As such,Digital marketing managers need a variety of skillsand knowledge of various tools.

You can learn more about ithow to become a digital marketing manager with this step by step roadmapand discover your earning potential in ourDigital Marketing Manager Salary Guide. You can also explore a similar role: theDigital Marketing Specialist.

5. Social Media Manager

ÖSocial media administratoris primarily responsible for curating a brand's voice and online presence on its social media channels.

With tools likeHootsuiteoshock absorberThe social media manager needs to create, plan, and schedule content to share on sites like Facebook, Instagram, LinkedIn, and Twitter. When a social media campaign ends, they collect user data to analyze their ideas and inform the rest of the marketing team.

Finding and building alliances with other brands or relevant influencers is another aspect ofSocial Media Manager Job Description, and a good understanding of Google Adwords and sponsored content are essential to ensure campaigns run successfully. interested peopleBecome a social media managerTherefore, you must demonstrate a variety of skills.

If you are interested in starting a career in this field, check this outStep-by-step guide on how to become a social media expert(another exciting social media role!)you will also findHere's a comprehensive guide to social media jobs and career paths.

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The Best Digital Marketing Jobs in 2023: A Complete Guide (3)

6. Data Analyst or Digital Marketing Analyst

Data analysts play an important, and often fascinating, role in collecting, organizing, and interpreting data sets to answer a question or solve a specific problem.

For the digital marketing team, this means analyzing the strengths and weaknesses of direct competitors and using that data to strengthen their own brand positions.

As a data analyst (thedigital marketing analyst, what your role might be if you work specifically on the marketing team), you can expect to spend a large portion of your time developing systems and setting up the infrastructure to collect data before aggregating your findings into reports that can be used for overall improvement. Efforts Teams To excel in this role, you must be a master at creating narratives and identifying patterns and trends, as these are used to generate data-driven insights that directly influence the marketing team's future campaigns.

The Best Digital Marketing Jobs in 2023: A Complete Guide (4)

7. Content creators

Content creators are the backbone of the digital marketing team. A mix of creative copywriters, videographers, and graphic designers, these talented individuals are responsible for creating carefully crafted content for social media, blogs, emails, and landing pages that resonates with target audiences and keeps established customers coming back for more.

do you copy

A creative writer creates clear, persuasive copy intended to inform, provide information, and lead the reader to a conclusion that promotes the company's message, product, or brand. Copywriters are often given different tasks on the team, for example creating short social media copy for the social media manager, writing long articles with the SEO strategist, or writing landing page or product copy for the UX designer.


In a digital world where video is increasingly important, having a videographer on your digital marketing team is no longer considered a luxury but a necessity. A short, engaging video on a website or social media channel is often the fastest, easiest, and most direct way for users to get important information about products and services.

Graphic or Digital Designer

In the context of marketing, a graphic designer works to communicate and promote a brand, product or service in a visually attractive way, trying to make all the components of the image fit the visual style established by the company. With a clear understanding of the marketing team's strategy and goals, a graphic designer aims to create connections and user experiences with visuals.

The Best Digital Marketing Jobs in 2023: A Complete Guide (5)

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8. User Experience Designer

We talk a lot about UX design here at CareerFoundry, and for good reason! UX designers are involved in all aspects of a user's experience with a product, including the first interactions a user has with a brand through a website, blog, or social media channel.

The role of the UX designer in the digital marketing team is to bring their own user research to the marketing team to get a full picture of the target customer. your needs, desires and goals.

The UX designer uses this knowledge to inform page, element, and content layouts that persuade the user to take positive action to interact with the content, purchase a product, and recommend it to friends or colleagues. Simply put, the UX designer's job is to make optimal design decisions based on the accumulated research of the UX and marketing teams.

UX design is a top priority for marketers because, as we've seen time and time again, a great user experience increases conversion – the ultimate goal for almost any business or brand. You can learn more about itthe role of the UX designer in this guide.

9. AI Specialist

It may seem like something straight out of a sci-fi movie, but marketing teams are increasingly seeking the role of AI specialist.Artificial intelligence experts can significantly contribute to marketing efforts by developing tools that can scan data and user profiles to find the best ways to communicate with customers. With this information, messages can be tailored to user pain points and then delivered at specific times to ensure maximum delivery.impact and efficiency.

AI is an area that is likely to grow rapidly over the next decade. So if you're interested in building systems to analyze data, now is the time to learn how to do it.You will most likely be in high demand once you enter the job market.

What's next Start your career in digital marketing

They might think that youyou need a degree in digital marketing to get started in this field, but actually that's not true! There are many paths to marketing, and not all of them involve several years of study to qualify. If you enjoy some of these digital marketing jobs, here are some specific ways to get started now:

  • take a coursefind oneCurso Marketing Digitalto receive in-depth training on a career in this field or to specialize in the field that appeals to you. Either way, you'll learn valuable skills, meet professionals in the field, and add an impressive compliment to your resume when applying for a job.
  • Ask for advice.Talk to someone who already has their dream job and ask them about it! If you're friendly and genuinely interested, you'll likely make a positive connection and gain useful information on how best to get started, find work, and stay relevant in the field.
  • Try some tools.Familiarize yourself with digital marketing tools like Hootsuite, Hubspot, and Google Analytics to get an idea of ​​what you might be working on when starting a digital marketing career. Plan some imaginary campaigns, schedule some posts, or run some A/B tests to see how you would feel if you actually did the job.

There you have it: a selection of some of the most exciting, rewarding, and in-demand jobs in digital marketing. Not sure if an integrated role is right for you? You can also explore thefreelance rota de marketing digital.

For more information on jobs in the region,Consult our free 5-day course, or read these guides:

  • Digital Marketing Internship vs. Digital Marketing Course: What Should You Do?
  • The best digital marketing salary guide
  • What are the main marketing channels? an introductory guide


What is the top paying job in digital marketing 2023? ›

10 Highest Paying Marketing Jobs To Go for in 2023
  • Brand Marketing Manager.
  • Director of Digital Marketing.
  • Corporate Communications Director.
  • Content Marketing Director.
  • Product Marketing Manager.
  • Marketing Research Manager.
  • Demand Generation Manager.
  • Chief Marketing Officer (CMO)
Mar 31, 2023

Is digital marketing a good career in 2023? ›

The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career. All these factors show that now is the best time to learn new skills and kickstart your career!

What is the job outlook for digital marketing in 2023? ›

The job outlook for digital marketing in 2023 looks very promising. With the rise of technology and digitization, it has never been more critical to understand and excel at digital marketing. Companies big and small are realizing the importance of becoming digitally savvy to reach their maximum potential in the market.

Which field is highest paid in digital marketing? ›

The Top 5 Positions in Digital Marketing with the Highest Salary
  • Digital Marketing Manager. ...
  • E-Commerce Specialist. ...
  • Brand Marketing Expert. ...
  • Visual Designer & Digital Artist. ...
  • Social Media Marketer.
Mar 23, 2023

What type of digital marketing makes the most money? ›

Top 8 Highest-Paying Digital Marketing Jobs in the USA
JobsAverage Salary Per year
Content Strategists$ 66,617
Brand Marketing Expert$ 51,400
Social Media Marketers$ 47,800
Email Marketer$ 75,000
4 more rows
Feb 13, 2023

What are the best digital skills to learn in 2023? ›

Here are some digital skills everyone should have in 2023:
  • The Basics - Microsoft, G-Suite. ...
  • Graphic design, Audio and Video Editing. ...
  • Communication Tools. ...
  • Typing Speed. ...
  • Online Banking and Shopping. ...
  • Online Privacy and Security. ...
  • Researching Online. ...
  • WordPress.
Feb 24, 2023

What marketers need to know in 2023? ›

8 Content Marketing Trends You Need to Know in 2023:
  • There Will Be a Bigger Focus on Quality Over Quantity.
  • Content Marketing Will Become More Data-Led.
  • AI-Powered Content Marketing Will Grow in Popularity.
  • Shoppable Content Will Drive Social Commerce.
  • Podcasts Will See a Steady Rise.
Mar 2, 2023

How to start digital marketing 2023? ›

How to Start a Marketing Agency in 2023
  1. ‍Enlighten Yourself. Before starting your entrepreneurial journey, it's imperative that you learn and understand as much as you can about digital marketing and how to run an agency. ...
  2. Build Your Team. ...
  3. Launch A Website. ...
  4. Build A Portfolio. ...
  5. Top 3 Profitable Marketing Agencies to Launch.

How hard is digital marketing? ›

Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence. If you're unfamiliar with search engines, data analytics, or content management, you can expect to feel a bit overwhelmed at the beginning, especially if you are trying to learn digital marketing on your own.

Is digital marketing a stressful job? ›

In conclusion, Digital Marketing can be a stressful job, but it's not necessarily more stressful than other careers. Like any job, there are challenges and potential stressors, but there are also many rewards and benefits.

What is the average age of a digital marketer? ›

39 years old

Where is the future of digital marketing? ›

In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers' changing behavior, location, and preferences.

What is the future salary of digital marketing? ›

The average salary digital marketers earn ranges from ₹3,00,000 to ₹12,00,000 per annum.

What is the job prediction for digital marketing? ›

The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. That increase is above the average for all careers.

How much do entry level digital marketers make? ›

As of May 16, 2023, the average hourly pay for an Entry Level Digital Marketing Specialist in the United States is $15.05 an hour.

How do I become a high paid digital marketer? ›

How to become a digital marketer
  1. Obtain relevant education. If you want to pursue a digital marketing career, you may complete a diploma or degree in a marketing or business-related field. ...
  2. Gain some experience. ...
  3. Apply for jobs. ...
  4. Search engine optimisation. ...
  5. Social media advertising. ...
  6. Budgeting. ...
  7. Creativity.
Apr 23, 2023

What is the lowest digital marketing salary? ›

Digital Marketer salary in India ranges between ₹ 0.3 Lakhs to ₹ 9.4 Lakhs with an average annual salary of ₹ 3.0 Lakhs.

Can I be millionaire in digital marketing? ›

Investment is also a factor that most digital marketers never consider. Earning a million dollars on a few jobs does not make you a millionaire. Any strategic marketer will consider investing some of their earnings. The fact is, most digital marketers do not have jobs lined up all the time.

How do I start digital marketing from home? ›

How to Become a Digital Marketer in Five Steps:
  1. Learn digital marketing fundamentals.
  2. Learn how to use key digital marketing tools.
  3. Build a portfolio of digital marketing projects.
  4. Develop your digital marketing resume.
  5. Network to make connections in marketing.

What is the fastest growing form of digital marketing? ›

Answer and Explanation: Online video advertising has been the fastest-growing form of online marketing since 2013, according to The Economic Times. The technology advances with increased bandwidth, making video advertising possible and reaching most internet users.

What is the easiest digital skill to learn? ›

10 Digital Skills That Can Make Students Instantly Employable in 2023
  • Data Analytics. ...
  • Content Marketing. ...
  • Email Marketing. ...
  • Mobile Marketing. ...
  • Strategy & Planning. ...
  • Social Selling. ...
  • Pay-Per-Click Marketing (PPC) ...
  • Video. Video has evolved from being just a form of entertainment to a major social media content driver.
Mar 28, 2023

What are the 5 most commonly used digital skills? ›

What are the basic digital skills?
  • Navigating the internet. ...
  • Staying safe online. ...
  • Communicating online. ...
  • Creating and editing online documents. ...
  • Paying for products and services online.
Jul 25, 2022

What is trending in marketing 2023? ›

The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.

What is one small business trend to look out for in 2023? ›

Augmented reality and virtual reality will come into their own. Augmented reality (AR) and virtual reality (VR) have been in the zeitgeist for some time now, but they might see more widespread adoption by businesses in 2023. Best of all, small businesses could take the lead on the trend.

What are the demand generation trends for 2023? ›

2023, demand generation monitoring trends will focus on buyer-driven content experiences replacing marketing-led campaigns. As buyers spend more time on online platforms, B2B companies can generate demand by offering a buyer-led content flow.

Can I become a digital marketer in 3 months? ›

If you enroll in any institute to learn digital marketing, you can learn it in 3 months. Even if you go for advanced learning, it will take six months on average. However, your zeal, area of interest, and learning capability will decide how many months you take to become a digital marketing expert.

How to get into digital marketing with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
May 20, 2022

Can digital marketing be self taught? ›

Can You Learn Digital Marketing On Your Own? Yes, you can learn the basics of digital marketing on your own, but because the digital marketing landscape never stops evolving, self-guided learning may not be the best route.

How fast can you learn digital marketing? ›

It takes most people one to three months to learn the different digital marketing tools and techniques, and it takes six months to a year to perfect those skills through practice. Of course, this depends on several factors.

What is most difficult in digital marketing? ›

Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers. Data management and Martech require skills, resource and training.

Is digital marketing a risky career? ›

Many so-called digital marketers claim themselves as experts but in reality, they know very little. Such people are dangerous for your career as a digital marketer as they flooded the market with job seekers on one hand and damage the rates as well.

Can I make a living with digital marketing? ›

There are plenty of different ways to make money with digital marketing. You can learn a variety of skills including SEO, PPC management, eCommerce, content marketing, or social media management, and sell these services to clients.

Is digital marketing a good side hustle? ›

As a side hustle, email and SMS marketing can be an effective way to help small businesses or entrepreneurs reach their target audience and promote their products or services. You'll need to have a solid understanding of email automation tools such as Mailchimp, segmentation and copywriting.

Is digital marketing high-paying? ›

It offers high-paying jobs and is considered one of the hottest career paths in the world. With every business in every sector growing at the same rate, the digital marketing industry offers better pay than most roles at the same level.

How many hours a day does a digital marketer work? ›

It's likely your work week will be the standard Monday through Friday, 9 to 5. However, due to the nature of digital marketing, you may work for a company in a different time zone or with a unique work schedule.

Do digital marketers work long hours? ›

A digital marketing manager typically works during traditional business hours, Monday – Friday, 9 am – 5 pm. However, due to the nature of the work, digital marketing careers can have flexible work schedules depending on the company or role.

Is it too late to get into digital marketing? ›

With or without prior experience, it is never too late to enter the dynamic field of online marketing. You do not need to attend a college or university for a digital marketing course, as plenty of resources are available online to acquire the necessary skills.

What will marketing look like in 2025? ›

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.

What's next after digital marketing? ›

A career as a Digital Marketer can lead to a desire to explore new directions. You can take additional classes and gain skills in other areas, including: Graphic design. UX/UI design.

What will digital marketing look like in 2030? ›

In 2030, online marketing will feature increased personalization. Consumers expect to receive personalized experiences from businesses that are tailored to their needs and interests. To meet this expectation, marketers will use advanced technologies such as artificial intelligence (AI) and machine learning (ML).

How much do digital marketers make 2023? ›

How much does a Digital Marketer make? As of May 6, 2023, the average annual pay for a Digital Marketer in the United States is $59,123 a year. Just in case you need a simple salary calculator, that works out to be approximately $28.42 an hour. This is the equivalent of $1,136/week or $4,926/month.

What is the future of digital marketing 2023? ›

In 2023, I expect a rise in brands looking to establish long-term partnerships with influencers and create content that aligns with their business objectives, values and audience. In today's crowded content landscape, brands can stand out by creating content that is authentic and memorable.

What will digital marketing revenue be in 2025? ›

Newspaper digital products will increasingly go behind paywalls for exclusive content, custom knowledge, and passion content, and news and related products are expected to generate subscription revenues of Rs 2.4 billion by 2025, which could increase to Rs 4.8 billion through bundling, stated the report.

What is the future of digital marketing in 2030? ›

In 2030, online marketing will feature increased personalization. Consumers expect to receive personalized experiences from businesses that are tailored to their needs and interests. To meet this expectation, marketers will use advanced technologies such as artificial intelligence (AI) and machine learning (ML).

Where will marketing be in 10 years? ›

This type of marketing will become increasingly popular as businesses strive to connect with their customers in new and innovative ways. In 10 years, marketing will be all about the customer. Brands will focus on creating a personal connection with their customers and providing them with the best possible experience.

Is digital marketing still lucrative? ›

Digital marketing is a lucrative career path that is constantly evolving, which can be intimidating for beginners. We have put together seven tips to help you break into the field with ease.

Do you need a degree to be a digital marketer? ›

No, you do not need a specific degree for digital marketing. When you look at job postings for Digital Marketers, many will require a Bachelor's or equivalent diploma, but very few digital marketing jobs will require that you specifically have a marketing degree or a degree in digital marketing.

Does digital marketing require coding? ›

Conclusion: While coding skills can certainly be beneficial for students pursuing a career in digital marketing, it is not necessarily a requirement. There are many aspects of digital marketing that do not require any coding knowledge, such as social media marketing, email marketing, and content marketing.

How do I kickstart my digital marketing career? ›

10 Best Tips on How To Kickstart Your Digital Marketing Career
  1. Develop your soft skills.
  2. Conduct a SWOT analysis.
  3. Tell your story.
  4. Don't be afraid to take criticism.
  5. Know your attitudes and values.
  6. Know your purpose.
  7. Understand how you can give value.
  8. Overcome imposter syndrome.
Mar 6, 2023

What does the future of marketing looks like 10 to 15 years from now? ›

“In 10-15 years marketing will be significantly more difficult than it is today and require exceptional execution to be productive. On a busy social web that continues to get busier every day it is hard to stand out, get noticed and communicate brand messaging/exposure.

How many years for digital marketing? ›

The basic course starts with a 3 months long program. The advanced courses can be for 6 months duration. Some courses are designed for individuals who want to become digital marketing specialists. The digital marketing course duration for such courses is 8-12 months.


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