The Best Digital Marketing Jobs in 2023: A Complete Guide (2023)

So, do you want to work with digital marketing?You've picked a good time to start!

With audiences spending more time in front of their screens than ever before, companies of all shapes and sizes are looking to increase their production of digital content and capitalize on this consumer and cultural shift toward all things digital.

Simply put, companies in all industries are looking for talented marketers to present their products and messages to their target customers.

But with so many digital marketing jobs out there, how do you know which one is right for you?

From content creation to analytics, the digital marketing team requires a wide variety of talent to achieve its two main goals: customer acquisition and retention.

If you're still not sure where you want to be in this diverse team, check out our list of the best digital marketing jobs.

Whether you're an expert in strategy and long-term planning, or prefer to brainstorm great ideas and produce top-notch content, you're sure to find a rewarding role with growth and longevity within the digital marketing team.

What exactly is digital marketing?

"Digital Marketing" refers to the selection, production, and implementation of all publicly available digital content for a business, brand, or individual. A digital marketing team will seek to build trust and build awareness by posting promotional materials and relevant content to attract new customers and maintain the loyalty and engagement of existing ones.

Instagram,Woe, LinkedIn,Facebookand various othersThe social media platformThey are typically used to share posts and promotional materials via text, graphics, and video, and to create groups to share ideas about the product or its content with other fans or customers.

Email, newsletters and web-based advertising are also popular tools for reaching the public, while some companies use text and multimedia messages for more direct advertising.

Long-form content also plays a role. With the growing recognition of the value of SEO, more and more businesses are gaining momentum by publishing articles on sites likeAverage,Tumblr, zWordPressas well as on company home pages, product pages and blogs.

Now that we know what digital marketing is, what are the characteristics of this dynamic, diverse and lucrative field?

1. Content Strategist

In recent years, there has been a major shift in marketing away from the "hard sell" often associated with traditional advertising, towards providing valuable content as a lead generation tool. This change meant a demand forcontent strategistsShooting.

The role of a content strategist within the marketing team is to create a strategy that aligns with the company's (or client's) business goals and customer needs. They do this by planning quality, relevant content that provides some sort of intrinsic value to the reader. Typically a combination of long and short text content, images, videos, and infographics, this type of content promotes the brand as an authority in the field, builds trust with potential customers, and provides the content team with opportunities to drive website traffic. website. -Site that uses techniques like building backlinks and SEO.

A content strategist not only plans the content to be published, but also works closely with the SEO team to write detailed briefs for freelance or in-house writers, conduct competitive analysis, and conduct content reviews. Depending on the size of the team, the content strategist is more likely to step in and write, edit, and post content only when other content producers are unavailable.

2. Email Marketing

With the proliferation of email—319.6 billion will be sent daily from 2021! – this popular format is an area that brands really need to tap into if they want to reach their target audience. To do this, the email marketer has a specific template to work with; Cultivate a language and design that speaks to users on your home turf and make sure your corporate email stands out from all the other emails flooding your target users' inboxes.

In addition to nurturing leads, driving traffic, improving conversion rates, and increasing brand awareness through emails and newsletters, email marketers are expected to create campaigns that align with the overall objectives of the rest of the marketing team, open rate tracking, A/B test and analyze which language and graphics work best for your brand message in this format.

3. SEO specialist

oRole of the SEO specialistit is crucial for any business with an active online presence. SEO, or search engine optimization, primarily helps direct the right people to the content they are looking for by targeting specific quality keywords and relevant content on a website or blog, thereby increasing the visibility of that content on search engines. search engine like Google or Bing. CanLearn more about SEO (and how it differs from SEM) here..

The SEO specialist is responsible for researching and identifying these keywords before making sure the content adjusts to include them naturally. When successful, the content on a blog or website moves up the search results and reaches more people who want or need the product the company sells.

Ultimately, SEO should lead your target users to find content that is beneficial to them. When this happens, user trust in the brand increases and the business sees an increase in conversions and returning customers. Working as an SEO specialist can also give very good results:Learn more about SEO specialist salaries in this post.

4. Digital Marketing Manager

oDigital Marketing ManagerHe is responsible for the successful execution of digital channels and campaigns that generate new leads, promote the brand and contribute to the overall growth of the company.

The size of the company determines the involvement of the digital marketing manager in executing the tasks, but in almost all cases they work closely with the community and social media managers, as well as the marketing director to ensure that the messages and tasks are aligned and coordinated. distributed to the right people.

In addition to working closely with the rest of the marketing team, the Digital Marketing Manager is expected to frequently work with team members on content production teams, such as writers, graphic designers, and videographers, and work on strategy and planning. with members of the business and sales teams to ensure that objectives are coordinated and achieved. As such,Digital marketing managers need a variety of skillsand knowledge of various tools.

You can learn more about ithow to become a digital marketing manager with this step by step roadmapand discover your earning potential in ourDigital Marketing Manager Salary Guide. You can also explore a similar role: theDigital Marketing Specialist.

5. Social Media Manager

ÖSocial media administratoris primarily responsible for curating a brand's voice and online presence on its social media channels.

With tools likeHootsuiteoshock absorberThe social media manager needs to create, plan, and schedule content to share on sites like Facebook, Instagram, LinkedIn, and Twitter. When a social media campaign ends, they collect user data to analyze their ideas and inform the rest of the marketing team.

Finding and building alliances with other brands or relevant influencers is another aspect ofSocial Media Manager Job Description, and a good understanding of Google Adwords and sponsored content are essential to ensure campaigns run successfully. interested peopleBecome a social media managerTherefore, you must demonstrate a variety of skills.

If you are interested in starting a career in this field, check this outStep-by-step guide on how to become a social media expert(another exciting social media role!)you will also findHere's a comprehensive guide to social media jobs and career paths.

6. Data Analyst or Digital Marketing Analyst

Data analysts play an important, and often fascinating, role in collecting, organizing, and interpreting data sets to answer a question or solve a specific problem.

For the digital marketing team, this means analyzing the strengths and weaknesses of direct competitors and using that data to strengthen their own brand positions.

As a data analyst (thedigital marketing analyst, what your role might be if you work specifically on the marketing team), you can expect to spend a large portion of your time developing systems and setting up the infrastructure to collect data before aggregating your findings into reports that can be used for overall improvement. Efforts Teams To excel in this role, you must be a master at creating narratives and identifying patterns and trends, as these are used to generate data-driven insights that directly influence the marketing team's future campaigns.

7. Content creators

Content creators are the backbone of the digital marketing team. A mix of creative copywriters, videographers, and graphic designers, these talented individuals are responsible for creating carefully crafted content for social media, blogs, emails, and landing pages that resonates with target audiences and keeps established customers coming back for more.

do you copy

A creative writer creates clear, persuasive copy intended to inform, provide information, and lead the reader to a conclusion that promotes the company's message, product, or brand. Copywriters are often given different tasks on the team, for example creating short social media copy for the social media manager, writing long articles with the SEO strategist, or writing landing page or product copy for the UX designer.

cameraman

In a digital world where video is increasingly important, having a videographer on your digital marketing team is no longer considered a luxury but a necessity. A short, engaging video on a website or social media channel is often the fastest, easiest, and most direct way for users to get important information about products and services.

Graphic or Digital Designer

In the context of marketing, a graphic designer works to communicate and promote a brand, product or service in a visually attractive way, trying to make all the components of the image fit the visual style established by the company. With a clear understanding of the marketing team's strategy and goals, a graphic designer aims to create connections and user experiences with visuals.

8. User Experience Designer

We talk a lot about UX design here at CareerFoundry, and for good reason! UX designers are involved in all aspects of a user's experience with a product, including the first interactions a user has with a brand through a website, blog, or social media channel.

The role of the UX designer in the digital marketing team is to bring their own user research to the marketing team to get a full picture of the target customer. your needs, desires and goals.

The UX designer uses this knowledge to inform page, element, and content layouts that persuade the user to take positive action to interact with the content, purchase a product, and recommend it to friends or colleagues. Simply put, the UX designer's job is to make optimal design decisions based on the accumulated research of the UX and marketing teams.

UX design is a top priority for marketers because, as we've seen time and time again, a great user experience increases conversion – the ultimate goal for almost any business or brand. You can learn more about itthe role of the UX designer in this guide.

9. AI Specialist

It may seem like something straight out of a sci-fi movie, but marketing teams are increasingly seeking the role of AI specialist.Artificial intelligence experts can significantly contribute to marketing efforts by developing tools that can scan data and user profiles to find the best ways to communicate with customers. With this information, messages can be tailored to user pain points and then delivered at specific times to ensure maximum delivery.impact and efficiency.

AI is an area that is likely to grow rapidly over the next decade. So if you're interested in building systems to analyze data, now is the time to learn how to do it.—You will most likely be in high demand once you enter the job market.

What's next Start your career in digital marketing

They might think that youyou need a degree in digital marketing to get started in this field, but actually that's not true! There are many paths to marketing, and not all of them involve several years of study to qualify. If you enjoy some of these digital marketing jobs, here are some specific ways to get started now:

• take a coursefind oneCurso Marketing Digitalto receive in-depth training on a career in this field or to specialize in the field that appeals to you. Either way, you'll learn valuable skills, meet professionals in the field, and add an impressive compliment to your resume when applying for a job.
• Ask for advice.Talk to someone who already has their dream job and ask them about it! If you're friendly and genuinely interested, you'll likely make a positive connection and gain useful information on how best to get started, find work, and stay relevant in the field.
• Try some tools.Familiarize yourself with digital marketing tools like Hootsuite, Hubspot, and Google Analytics to get an idea of ​​what you might be working on when starting a digital marketing career. Plan some imaginary campaigns, schedule some posts, or run some A/B tests to see how you would feel if you actually did the job.

There you have it: a selection of some of the most exciting, rewarding, and in-demand jobs in digital marketing. Not sure if an integrated role is right for you? You can also explore thefreelance rota de marketing digital.

For more information on jobs in the region,Consult our free 5-day course, or read these guides:

• Digital Marketing Internship vs. Digital Marketing Course: What Should You Do?
• The best digital marketing salary guide
• What are the main marketing channels? an introductory guide