No matter what role you play in the home buying industry, email marketing is fundamental to building relationships with current and potential clients. The home buying process can be stressful, so a smooth and personal broker experience can plant the seeds of a successful relationship.
After all, clients trust you to help them find their "forever home," and earning that trust takes some work. With the right mortgage email template, you can reach more prospects in no time without sacrificing personalization.
What is a mortgage email?
Mortgage emails are messages you send to your contact list, current clients or potential clients to share news, updates and other important information about the mortgage process.
They build a relationship and make it clear that you are involved in every step of the home loan process. This form of communication reinforces existing dynamics and increases the likelihood of referrals, new and regular customers.
Why should I send mortgage emails?
Sending the right email takes careful thought and planning. That's because there are four main ways that email marketing messages related to the mortgage loan process can influence your leads.
Build relationships.
Every relationship requires useful, honest and informative communication. Sending an email helps spark a conversation and shows clients that you're behind them, not just taking a commission.
repeat the work.
Nurturing customer relationships increases customer loyalty, which leads to repeat customers and referrals. Because of your communication efforts, clients are more likely to put you first when it comes to their mortgage needs.
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Stay in touch with existing customers.
The saying "out of sight, out of mind" makes sense. Don't fall victim to this cliché. Emails are an easy way to update your channel and remind them you're here. You can quickly communicate and chat directly with clients individually for a personal touch.
Expand the scope of your database.
In real estate, it is important to reach as many potential buyers and sellers as possible. By sending e-mails, the goal of expanding the network can be achieved.
8 Mortgage Email Templates You Can Try Right Now
The 10 mortgage loan templates we've written for you cover many of the common messages mortgage brokers send on a regular basis. Just keep the subject line short and simple, and don't forget to adjust the template as needed to let your customers know that this email is just for them.
Welcome email template
Welcome email template
Dear {formtext: name=Kate; column=5},
Welcome to Lost Island Corporation! As a mortgage broker with 15 years of experience, I am confident that I can help you with all your real estate buying and selling needs. My goal is to save you money and time in your search for the best terms.
Feel free to contact me directly at 888-3521 or reply to this email. I look forward to connecting with you and guiding you every step of the way.
Thank you for your time and attention.
Best regards
Benjamin Lynas
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Check in the email template
Check in the email template
Hej {formtext: name=Jack;column=5},
It has been a while since we were last in touch, so I wanted to get in touch and see if there is anything I can do for your mortgage financing needs. I also thought you might be interested in learning more about the new products I've added to the service.
My mission is to strive for excellence in improving the management of the home buying and selling process. There are so many options on the market, what I do is best to browse through them to get a competitive quote.
As always, please don't forget to call me directly at 882-3521 or reply to this email.
I'm looking forward to your response.
we talk in
benjamin
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The first email in the Droplet campaign template
The first email in the campaign template
hej {formtext: name=John;column=5},
A good credit rating is an important part of being successful in applying for a home loan, but how can you improve your credit score and get your dream home at a lower interest rate? Over the next few weeks, I'll be sending you tips on what you can do to get a good credit score. Start reading this blog to learn how to improve your credit score early:
As a broker with 15 years of experience, my mission is to share industry knowledge and help you take control of your financial future.
For questions or more personal inquiries, please feel free to contact me directly at 888-3521 or reply to this email.
Best regards
Benjamin Lynas
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Customer Loan Application Template News
Loan template
Dear {formtext: name=John; column=5},
good news! Your loan application has been approved. I do not require any information from you at this time, but I will contact you within 2 business days to let you know the next steps.
If you have any questions, please feel free to contact me directly at 888-3521 or reply to this email.
As we work to build you your dream home, my first priority is to make the process as easy as possible.
From
Benjamin Lynas
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Update the referral partner template
Referral partner template
Dear Sir {formtext: name=Hugo; column=5},
Thank you for participating in our referral program. Your continued support allows us to help even more people finance their homes.
I have listed your referral status below. As always, if you have any questions or concerns, please feel free to contact me directly at 888-3521 or reply to this email.
Best regards,
Benjamin Lynas
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Industry news template
Industry news template
Dear {formtext: name=Sayid; column=7},
Low interest rates can make your mortgage even more affordable - and interest rates are currently at their lowest levels in years. So now is a particularly good time to think about buying your dream home or refinancing your current mortgage. With my 15 years of experience helping people find great mortgage rates, I believe I can help you take advantage of this opportunity.
I am always ready to discuss your options and teach you everything you need to know. Feel free to contact me – you can call me at 888-3521 or reply to this email.
Thank you and we look forward to hearing from you,
Benjamin Lynas
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Community news template
Community news template
hej {formtext:name=shannon;columns=8},
I recently interviewed a new homeowner in the area about community resources they found helpful when looking for a home. I helped this homeowner, Kim Locke, find a place that fit their wants, needs and budget. My interview with Kim was about that, and more in the blog linked below. Their experiences can inspire your home hunting journey!
If you have any questions, please call me at 888-3521 or reply to this email - I'm here to help. My contact information is in my signature. I'm looking forward to your response.
best,
Benjamin Lynas
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event invitation template
event invitation template
Hej {formtext: name=Charlie;column=7},
I would like to invite you to an event I am organizing on July 1st at Lost Island in Hawaii. At this event, I'll be talking about the local real estate market and how you, me, and all of our neighbors can find homes and mortgage rates that work for us. The RSVP link is below, and you can also call me at 888-3521 or email me with questions. The event is free and will include light tropical refreshments.
Thank you and we hope to see you soon
Benjamin Lynas
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5 tips for your mortgage email
These mortgage email templates are a surefire way to save time and increase engagement, but sometimes you need to write some content from scratch. So here are some tips to help you get the most out of your email marketing to potential customers.
Don't overdo it.While communication is important, you don't want to overwhelm your customers with emails. Schedule messages efficiently so that people on your contact list never have a reason to stop you.
Keep it short but informative.The template above is a short page. This is because emails need to be easy to understand - no one reads a 500 word email.
Link to related content.Only share relevant content. Now is not the time to brag about your Wordle scores or take personality type tests.
Drop the jargon.When breaking down complex processes like mortgage lending, save common industry jargon and acronyms for your next meeting with a loan officer. Part of building rapport and trust is making communication simple and creating a sense of understanding from your customers. If they don't know DOM in MLS, you run the risk of keeping them in the dark.
Customize your template for your audience.While these templates are an effective starting point, be sure to customize them for your audience. Email personalization can significantly increase the chances of people clicking, reading and following up.
SMS Blaze saves you time
As a home buying and selling professional, email marketing is very powerful. Shows support to existing clients while finding potential buyers and sellers. andEmail templates for mortgage loansWith a consistent final call to action that is directly related to you, you reinforce the feeling that you care about the customer journey.
There are also tools such astext flameLearn more about the importance of customizing your email template. You can create, save and personalize the above customer loan email templates for optimal engagement. With email templates at your fingertips, you save valuable time so you can continue helping your customers with the personalized service you provide.
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