13 influencer marketing campaigns to inspire you to start your own (2023)

You can't go anywhere these days without hearing about the indescribable and supposedly mystical powers ofInfluencer-Marketing.

But is this keyword-laden tactic really worth your time and energy?

after aRecent studyconsisting of marketing professionals from various industries,94% said influencer marketing is an effective campaign strategy.That's great news for marketers, right?

Not so fast. While most marketers believe that influencer marketing is a viable tactic, accurately reporting the ROI of influencer campaigns remains an incredible challenge. Actually,78% of sellersHe said determining the success of influencer marketing campaigns would be a big challenge this year.

So, while the tangible benefits of influencer marketing — increasing engagement, driving traffic, and creating more authentic content — seem clear, they're still therequiteof progress in making this type of campaign measurable for agencies and marketers.

Let's go back for a minute. How exactly is influencer marketing done and how is it different from the traditional celebrity speaker advertising model?

There is some overlap between celebrity endorsements and influencer marketing campaigns. But influencer fans trust support for a product or brand to come from a more holistic and well-researched place, rather than something as simple as a signed contract between a brand and an influencer.

and while thereEsoften aformal contractIndeed, between the two, influencers tend to be more selective about their affiliations, opting to partner with brands that reflect their unique personal brands and don't alienate their followers.

With that in mind, here are four things to consider when launching an influencer marketing campaign:

• Expertise:Would it be appropriate for your campaign content to come from this influencer given what they are famous for?
• To reach:Can this influencer attract their audience? Do you have a specific reach on the social media channels your audience is on?
• Demographic:Are this person's followers similar to your company's buyer persona? Does it affect the same people?
• notoriety:Is this influencer very popular? Is his fame torn between admiration and condemnation, or is he a person of great appeal? (The latter is what you want so you don't alienate potential customers.)

In other words,Celebrity Product RecommendationsThey have less to do with engagement and more to do with tying a person's fame and notoriety to a particular brand, regardless of who exactly is pursuing their career path. For brands, these types of campaigns are much more about grabbing the attention of a broad audience than a specific niche.

Need a quick tutorial on influencer marketing ideas?Here are three ways you can use influencer marketing to grow your business.

To give you an idea of ​​how brands big and small are harnessing the power of influencers in their marketing efforts, we've compiled a list of ten campaigns that target influencers. Take a look below and decide for yourself: Is influencer marketing worth it?

1. Carrera: #LiveUnlimited

Einflussnehmer: Lele Pons, Gerard Adams, Prince Royce, Bradley Martyn, Rachel Cook

Sprint not only causedThe famous "can you hear me now?" Facemoved to Sprint, but the company worked with musicians, business people and actors to appeal to a large, young audience.

Her latest influencer campaign uses the hashtag #LiveUnlimited and features people who have a massive social media presence. Best of all, these people naturally embody the #LiveUnlimited look and lifestyle. Founder of Elite DailyGerhard Adamsand internet personalityLele Ponsthere are only two of them.

Sprint features the five influencers (listed above) in this video ad:

2. Alte Marine: Boys and Girls Club of America

Influencer: Alex Rodriguez

A veteran of influencer marketing, Old Navy has partnered with fashion and lifestyle bloggers on Instagram to promote various Old Navy clothing lines. For Black Friday, the company has doubled that strategy by teaming up with retired New York Yankee Alex Rodriguez to raise money for the Boys & Girls Club of America (BGCA). A BGCA graduate, Rodriguez's promotion helped Old Navy raise $1 million as part of sales on Black Friday alone.

like a pride@BGCA_Clubs, I am glad to help@Alte Marineon his goal of donating $1 MILLION to Boys & Girls Clubs this holiday season.

This Friday only, for every $1 pair of Cozy Socks you buy in store,@Alte Marinedonate $1@BGCA_Clubs- up to 1M!https://t.co/wKhASEmuc #To sue

-Alex Rodriguez (@AROD)19. November 2018

3. Fiji Water: Bodyworewhat

Influencerin: Danielle Bernstein

You're familiar with the Fiji watermark, but you may know your campaign partner better by their Instagram name,we use what.

Danielle Bernstein's Fashion Blog,we use what, latelyjoined Fiji Waterto create Bodyworewhat, an influencer marketing campaign featuring eight-minute exercise videos with Bernstein and personal trainer Eric Johnson.

This campaign was created to showcase Fiji's commitment to hydrating those who want to look and feel as fit as Amber by helping their fans with the right motivators to get there.

4. Club Kaikatsu: NET Café VR

Influencer: Enakorin

Not all influencers are based in sports, fashion or entertainment, at least not in Asia. Coffee shop chain Kaikatsu Club recently launched a virtual reality feature at its stores in Japan, where customers can play various virtual reality video games while enjoying a drink or meal. And who better to help spread the word than popular Japanese TV personality and cosplayer Enakorin.

Enakorin is well known to fans of anime, a Japanese art form responsible for many comics and television shows across the country. Enakorin is also known for her love of video games, making her the perfect choice to represent Kaikatsu's new VR entertainment platform. Both joined TimeLine Japan on YouTube to talk about it.

5. H&M: Fall Studio Collection

Influencer: Julie Sariñana, Ela Velden

H&M now has one of the largest Instagram followers of any fashion brand on social media, thanks in no small part to thatInfluencer Campaignwith women who reflect the style of H&M.

Fashion blogger Julie Sariñana and model Ela Velden are two influencers H&M is collaborating with for the Fall 2017 catalogue. Sariñana loved the outfit so much that she promoted it on her own Instagram account:

6. Sperry: Sailor shoes without Instagram

Influencers: Sperry enthusiasts

At the end of 2016, the boat shoe brand Sperry,started to workwith 100+ micro-influencers on Instagram to create engaging content for their followers. Sperry identified fans of the brand on Instagram who were already sharing high-quality photos of their products and began inviting these users to develop visual content for their official Instagram account.

7. Samsung: Introducing Note 7

Influencer: CyreneQ

New smartphones come onto the market every day. When Samsung released its Note 7 in 2016, it made a point of letting people know about it. The company partnered with CyreneQ, a professional Snapchat artist and designer with a large subscriber base, to broadcast its launch to a mobile audience eager to buy its new product.

Cyrene used her Snapchat account to document her journey to the event and finally gave the public a preview of the new device. Using Snapchat's 10-second video format, he posted clips showing his followers some of the device's new features. See what CyreneQ's Snapchat layouts look like for brands she's worked withHere.

8. Diageo: My Whiskey Stories

Influencer: Nick Offerman

Diageo, parent company of Scotch whiskey brands Lagavulin and Oban, received an awardShorty Award for Best Influencer Marketing Campaignfor this starry Christmas record videoParks and RecreationNick Offermann.

The 44-minute video shows Offerman seated by a roaring fireplace, gazing thoughtfully at the camera and enjoying an occasional sip of his drink. Thanks to Offerman's simple seasonal premise and unique branding, the video went viral.

9. GAP: Styld.by

Influencer: Refinery29, Promi-Blogs

GAP's successdesigned by campaignfeatured various social media influencers from blog giants like Refinery29 and WhoWhatWhere and showed how they incorporate GAP clothing into their personal wardrobe. Users who viewed the influencers' social media posts were given an option to "buy this look" conveniently in the photo's caption.

Thanks to the participation of several influencers from different niches, the GAP campaign had a wide reach.

10. Stride Gum: Crazy intense bubble gum

Influencer: DJ Khaled

If anyone has figured out how to build a loyal following on Snapchat, it's hip-hop artist and producer DJ Khaled. Once a minor figure in the music business, Khaled has found unprecedented success with the short-lived photo-sharing app, with each of his photos more than increasing3 million visits on average.

"DJ Khaled completely broke the platform",thisEmmanuel Seuge, senior vice president of content at Coca-Cola, one of Snapchat's top advertisers. "He's the king of Snapchat."

His status as the "King of Snapchat" means Khaled is in high demand for brand influencer campaigns. He regularly participates in "Snapchat takeovers," in which a brand hands over the reins of their Snapchat business to Khaled for a brief period of largely unfiltered fun.

Work withW+K London, Stride Gum launched a Snapchat takeover campaign with Khaled last year to promote their "Mad Intense Gum" campaign. The markcalledthe takeover "a fun and unpredictable day for all of his fans".

11. Naked Juice: Sponsored posts on Instagram

Influencer: Kate La Vie

This bottled smoothie brand is making its way onto the beauty, fashion and health scene on Instagram with the help of the world's top influencers. Lifestyle bloggers like Kate La Vie (below) share sponsored posts featuring snaps of their everyday outfits and beauty essentials, including a strategically placed naked juice in the mix.

12. Loeffler Randall: LR Botschafter

Influencers: creative business women

High-end footwear and accessories brand Loeffler Randall has become a favorite among artists, bloggers and fashion insiders, thanks in large part to the company's commitment to engaging social media influencers in its marketing campaigns.

mark yes"LR Ambassador"include a diverse group of writers, painters, florists and other creative entrepreneurs"living dynamic lives".In the words of the brand itself, they are their LR ambassadors"good girls doing good things".

In addition, you further profile your LR Ambassadorsthe company blog, Loeffler Randall shares photos of his ambassadors wearing LR shoes and accessories on Instagram using the hashtag #LRambassador.

13. Heller: Normal women

Influencers: all women

This new Manhattan-based beauty company (recently named one of the Fast Company)The most innovative companies of 2017) owes much of its seemingly overnight cult status to its growing network of superfans and micro-influencers, those people who may have high impact but low individual reach.

Rather than paying a few big names to promote their minimal skincare and cosmetics, the brand relies on "everyday women" to spread the word.

"What really drives us is the idea that every woman is an influencer," said Emily Weiss, CEO of Glossier.said Quartz. Glossier recently introduced onereferral programto allow your most influential followers to offer product discounts and other incentives to their exclusive networks.