13 influencer marketing campaigns to inspire you to start your own (2023)

You can't go anywhere these days without hearing about the indescribable and supposedly mystical powers ofInfluencer-Marketing.

13 influencer marketing campaigns to inspire you to start your own (1)

But is this keyword-laden tactic really worth your time and energy?

after aRecent studyconsisting of marketing professionals from various industries,94% said influencer marketing is an effective campaign strategy.That's great news for marketers, right?

Not so fast. While most marketers believe that influencer marketing is a viable tactic, accurately reporting the ROI of influencer campaigns remains an incredible challenge. Actually,78% of sellersHe said determining the success of influencer marketing campaigns would be a big challenge this year.

So, while the tangible benefits of influencer marketing — increasing engagement, driving traffic, and creating more authentic content — seem clear, they're still therequiteof progress in making this type of campaign measurable for agencies and marketers.

affect marketing

Influencer marketing aims to tap into an existing community of engaged followers on social media. Influencers are experts in their niches. These people have an impact on an audience you may be trying to reach and can be useful marketing to those buyers.

Let's go back for a minute. How exactly is influencer marketing done and how is it different from the traditional celebrity speaker advertising model?

There is some overlap between celebrity endorsements and influencer marketing campaigns. But influencer fans trust support for a product or brand to come from a more holistic and well-researched place, rather than something as simple as a signed contract between a brand and an influencer.

and while thereEsoften aformal contractIndeed, between the two, influencers tend to be more selective about their affiliations, opting to partner with brands that reflect their unique personal brands and don't alienate their followers.

(Video) 8 Examples of Influencer Marketing Campaigns

With that in mind, here are four things to consider when launching an influencer marketing campaign:

  • Expertise:Would it be appropriate for your campaign content to come from this influencer given what they are famous for?
  • To reach:Can this influencer attract their audience? Do you have a specific reach on the social media channels your audience is on?
  • Demographic:Are this person's followers similar to your company's buyer persona? Does it affect the same people?
  • notoriety:Is this influencer very popular? Is his fame torn between admiration and condemnation, or is he a person of great appeal? (The latter is what you want so you don't alienate potential customers.)

In other words,Celebrity Product RecommendationsThey have less to do with engagement and more to do with tying a person's fame and notoriety to a particular brand, regardless of who exactly is pursuing their career path. For brands, these types of campaigns are much more about grabbing the attention of a broad audience than a specific niche.

Need a quick tutorial on influencer marketing ideas?Here are three ways you can use influencer marketing to grow your business.

To give you an idea of ​​how brands big and small are harnessing the power of influencers in their marketing efforts, we've compiled a list of ten campaigns that target influencers. Take a look below and decide for yourself: Is influencer marketing worth it?

Examples of influencer marketing

  1. Carrera: #LiveUnlimited
  2. Alte Marine: Boys and Girls Club of America
  3. Fiji Water: "Bodyworewhat"
  4. Club Kaikatsu: NET Café VR
  5. H&M: Studio Fall Collection
  6. Sperry: Sailor Shoes on Instagram
  7. Samsung: Introducing the Note 7
  8. Diageo: My Whiskey Stories
  9. GAP: Style.by
  10. Stride Gum: Mad Intense chewing gum
  11. Naked Juice: Sponsored Posts on Instagram
  12. Loeffler Randall: LR Botschafter
  13. Heller: Normal women

1. Carrera: #LiveUnlimited

Einflussnehmer: Lele Pons, Gerard Adams, Prince Royce, Bradley Martyn, Rachel Cook

Sprint not only causedThe famous "can you hear me now?" Facemoved to Sprint, but the company worked with musicians, business people and actors to appeal to a large, young audience.

Her latest influencer campaign uses the hashtag #LiveUnlimited and features people who have a massive social media presence. Best of all, these people naturally embody the #LiveUnlimited look and lifestyle. Founder of Elite DailyGerhard Adamsand internet personalityLele Ponsthere are only two of them.

Sprint features the five influencers (listed above) in this video ad:

(Video) How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)

2. Alte Marine: Boys and Girls Club of America

Influencer: Alex Rodriguez

A veteran of influencer marketing, Old Navy has partnered with fashion and lifestyle bloggers on Instagram to promote various Old Navy clothing lines. For Black Friday, the company has doubled that strategy by teaming up with retired New York Yankee Alex Rodriguez to raise money for the Boys & Girls Club of America (BGCA). A BGCA graduate, Rodriguez's promotion helped Old Navy raise $1 million as part of sales on Black Friday alone.

like a pride@BGCA_Clubs, I am glad to help@Alte Marineon his goal of donating $1 MILLION to Boys & Girls Clubs this holiday season.

This Friday only, for every $1 pair of Cozy Socks you buy in store,@Alte Marinedonate $1@BGCA_Clubs- up to 1M!https://t.co/wKhASEmuc #To sue

-Alex Rodriguez (@AROD)19. November 2018

3. Fiji Water: Bodyworewhat

Influencerin: Danielle Bernstein

You're familiar with the Fiji watermark, but you may know your campaign partner better by their Instagram name,we use what.

Danielle Bernstein's Fashion Blog,we use what, latelyjoined Fiji Waterto create Bodyworewhat, an influencer marketing campaign featuring eight-minute exercise videos with Bernstein and personal trainer Eric Johnson.

This campaign was created to showcase Fiji's commitment to hydrating those who want to look and feel as fit as Amber by helping their fans with the right motivators to get there.

4. Club Kaikatsu: NET Café VR

Influencer: Enakorin

Not all influencers are based in sports, fashion or entertainment, at least not in Asia. Coffee shop chain Kaikatsu Club recently launched a virtual reality feature at its stores in Japan, where customers can play various virtual reality video games while enjoying a drink or meal. And who better to help spread the word than popular Japanese TV personality and cosplayer Enakorin.

Enakorin is well known to fans of anime, a Japanese art form responsible for many comics and television shows across the country. Enakorin is also known for her love of video games, making her the perfect choice to represent Kaikatsu's new VR entertainment platform. Both joined TimeLine Japan on YouTube to talk about it.

5. H&M: Fall Studio Collection

Influencer: Julie Sariñana, Ela Velden

H&M now has one of the largest Instagram followers of any fashion brand on social media, thanks in no small part to thatInfluencer Campaignwith women who reflect the style of H&M.

(Video) 5 Explosive Digital Marketing Strategies for 2023 (BIG Changes Ahead!)

Fashion blogger Julie Sariñana and model Ela Velden are two influencers H&M is collaborating with for the Fall 2017 catalogue. Sariñana loved the outfit so much that she promoted it on her own Instagram account:

6. Sperry: Sailor shoes without Instagram

Influencers: Sperry enthusiasts

At the end of 2016, the boat shoe brand Sperry,started to workwith 100+ micro-influencers on Instagram to create engaging content for their followers. Sperry identified fans of the brand on Instagram who were already sharing high-quality photos of their products and began inviting these users to develop visual content for their official Instagram account.

7. Samsung: Introducing Note 7

Influencer: CyreneQ

New smartphones come onto the market every day. When Samsung released its Note 7 in 2016, it made a point of letting people know about it. The company partnered with CyreneQ, a professional Snapchat artist and designer with a large subscriber base, to broadcast its launch to a mobile audience eager to buy its new product.

Cyrene used her Snapchat account to document her journey to the event and finally gave the public a preview of the new device. Using Snapchat's 10-second video format, he posted clips showing his followers some of the device's new features. See what CyreneQ's Snapchat layouts look like for brands she's worked withHere.

13 influencer marketing campaigns to inspire you to start your own (3)

8. Diageo: My Whiskey Stories

Influencer: Nick Offerman

Diageo, parent company of Scotch whiskey brands Lagavulin and Oban, received an awardShorty Award for Best Influencer Marketing Campaignfor this starry Christmas record videoParks and RecreationNick Offermann.

The 44-minute video shows Offerman seated by a roaring fireplace, gazing thoughtfully at the camera and enjoying an occasional sip of his drink. Thanks to Offerman's simple seasonal premise and unique branding, the video went viral.

9. GAP: Styld.by

Influencer: Refinery29, Promi-Blogs

GAP's successdesigned by campaignfeatured various social media influencers from blog giants like Refinery29 and WhoWhatWhere and showed how they incorporate GAP clothing into their personal wardrobe. Users who viewed the influencers' social media posts were given an option to "buy this look" conveniently in the photo's caption.

Thanks to the participation of several influencers from different niches, the GAP campaign had a wide reach.

13 influencer marketing campaigns to inspire you to start your own (4)

(Video) IF I HAD TO START FROM 0, THIS IS WHAT I WOULD DO | DO THIS to Hit 10k Followers On Instagram

10. Stride Gum: Crazy intense bubble gum

Influencer: DJ Khaled

If anyone has figured out how to build a loyal following on Snapchat, it's hip-hop artist and producer DJ Khaled. Once a minor figure in the music business, Khaled has found unprecedented success with the short-lived photo-sharing app, with each of his photos more than increasing3 million visits on average.

"DJ Khaled completely broke the platform",thisEmmanuel Seuge, senior vice president of content at Coca-Cola, one of Snapchat's top advertisers. "He's the king of Snapchat."

His status as the "King of Snapchat" means Khaled is in high demand for brand influencer campaigns. He regularly participates in "Snapchat takeovers," in which a brand hands over the reins of their Snapchat business to Khaled for a brief period of largely unfiltered fun.

Work withW+K London, Stride Gum launched a Snapchat takeover campaign with Khaled last year to promote their "Mad Intense Gum" campaign. The markcalledthe takeover "a fun and unpredictable day for all of his fans".

13 influencer marketing campaigns to inspire you to start your own (5)
Fuente: W+K London

11. Naked Juice: Sponsored posts on Instagram

Influencer: Kate La Vie

This bottled smoothie brand is making its way onto the beauty, fashion and health scene on Instagram with the help of the world's top influencers. Lifestyle bloggers like Kate La Vie (below) share sponsored posts featuring snaps of their everyday outfits and beauty essentials, including a strategically placed naked juice in the mix.

12. Loeffler Randall: LR Botschafter

Influencers: creative business women

High-end footwear and accessories brand Loeffler Randall has become a favorite among artists, bloggers and fashion insiders, thanks in large part to the company's commitment to engaging social media influencers in its marketing campaigns.

mark yes"LR Ambassador"include a diverse group of writers, painters, florists and other creative entrepreneurs"living dynamic lives".In the words of the brand itself, they are their LR ambassadors"good girls doing good things".

In addition, you further profile your LR Ambassadorsthe company blog, Loeffler Randall shares photos of his ambassadors wearing LR shoes and accessories on Instagram using the hashtag #LRambassador.

13. Heller: Normal women

Influencers: all women

This new Manhattan-based beauty company (recently named one of the Fast Company)The most innovative companies of 2017) owes much of its seemingly overnight cult status to its growing network of superfans and micro-influencers, those people who may have high impact but low individual reach.

Rather than paying a few big names to promote their minimal skincare and cosmetics, the brand relies on "everyday women" to spread the word.

"What really drives us is the idea that every woman is an influencer," said Emily Weiss, CEO of Glossier.said Quartz. Glossier recently introduced onereferral programto allow your most influential followers to offer product discounts and other incentives to their exclusive networks.

13 influencer marketing campaigns to inspire you to start your own (6)

(Video) बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |

Subjects: affect marketing


What is an example of a successful influencer campaign? ›

Planet Earth's favorite vodka from Absolut

The campaign used the hashtag #AbsolutPlanet to showcase ways we can all be friendlier to planet Earth. By the end of the campaign, 95 influencers had shared 612 posts that generated more than 8.6 million engagements across social media.

What are influencer marketing campaigns? ›

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

What are 3 different types of influencer marketing campaign activations? ›

I'll cover six types of influencer marketing campaigns:
  • Sponsored content.
  • Reviews.
  • Competitions and giveaways.
  • Product and content collaborations.
  • Long-term ambassadors.
  • 'Takeovers' on your platforms.
Dec 18, 2020

What are examples of good marketing campaigns? ›

Top marketing campaign examples
  • Kellogg's: Data-backed branding. ...
  • Domino's: Rewarding customers. ...
  • Apple: Shot on iPhone. ...
  • Coca-Cola: Share a Coke. ...
  • Airbnb: Made Possible by Hosts. ...
  • Dove's: Real Beauty. ...
  • Always: Like a Girl. ...
  • Red Bull: Stratos.

What is the best influencer strategy? ›

Influencer Marketing Strategy Checklist
  • Identify and define your audience.
  • Define your budget.
  • Choose a type of campaign.
  • Decide on the social media platform you want to use.
  • Create content for your campaign.
  • Find your brand influencers.
  • Promote your campaign.
  • Track your success.
Aug 25, 2022

What is an example of influencer marketing? ›

Tom's of Maine

The company wanted to increase brand awareness among health-conscious buyers by encouraging people to try their products and talk about them on social media. Tom's focused on micro-influencers, who then encouraged their followers to publish their own posts.

Who is the most successful influencer? ›

The Most Popular Influencers on Instagram 2022
  • Lele Pons. 44M followers. ...
  • nusr_et. 35.6M followers. ...
  • Dan Bilzerian. 32.4M followers. ...
  • Amanda Cerny. 24.8M followers. ...
  • Zach King. 24.3M followers. ...
  • Chiara Ferragni. 23.9M followers. ...
  • pewdiepie. 21.7M followers. ...
  • Cameron Dallas. 21.6M followers.

What are the 10 different types of influencers? ›

The most common 13 different types of influencers based on their specialization are listed below:
  • #1: Fashion Influencers. ...
  • #2: Health & Wellness Influencers. ...
  • #3: Beauty Influencers. ...
  • #4: Lifestyle Influencers. ...
  • #5: Food Influencers. ...
  • #6: Pet Influencers. ...
  • #7: Sports & Fitness Influencers. ...
  • #8: Travel Influencers.
Oct 7, 2022

What is the best type of influencer marketing? ›

Sponsored Social Media Content and Blog Posts

Sponsored posts are classic and straightforward. It is the most popular influencer marketing campaign type. Even if your content is excellent, there is a significant risk that your content will never attract enough traction without influencers posting them.

What makes a strong influencer campaign? ›

Key takeaways:

An effective influencer marketing strategy helps you create authentic content for your audience. Determining your budget, goals, and platform will help guide which influencers to contact. Select influencers that match your brand voice to ensure quality content and audience response.

How do I start an influencer campaign with no money? ›

How to Launch an Influencer Campaign With No Money
  1. Find influencers in your target demographic. ...
  2. Make a template that you will use for the influencer outreach. ...
  3. Launch the campaign using an email automation platform.
Jan 17, 2020

How successful is influencer marketing? ›

There's no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating a steady growth. In 2022, the market to expanded to a whopping $16.4 billion industry.

How do I market myself as an influencer? ›

General Pointers
  1. Keep your email short and concise. ...
  2. Don't make the brand work. ...
  3. Be professional, but don't be afraid to show your personality and warmth. ...
  4. Make each email personal, don't copy and paste. ...
  5. Introduce yourself. ...
  6. Explain why working together makes sense. ...
  7. Link your Instagram and media kit.
Nov 23, 2020

What is the most successful campaign? ›

1. Nike: "Just Do It" Campaign. One of the most iconic marketing campaign examples is Nike's “Just do it” campaign. Nike launched the campaign in 1988 and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same.

What is the most popular campaign? ›

Digital Marketing
  1. Apple: "Get a Mac" Campaign. ...
  2. Pepsi: "Is Pepsi OK?" Campaign. ...
  3. IHOP: "IHOb" Campaign. ...
  4. Absolut Vodka: "The Bottle" Campaign. ...
  5. Kay Jewelers: "Every Kiss Begins with Kay" Campaign. ...
  6. Dove: "Real Beauty" Campaign. ...
  7. Chipotle: "Back to the Start" Campaign. ...
  8. Budweiser: "Wassup?" Campaign.
Feb 14, 2023

How do influencers get popular? ›

They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

What platform do most influencers use? ›

Instagram has been the most popular influencer marketing platform in recent years, and this is expected to continue through to at least 2024.

How do influencers attract customers? ›

Quite simply, it's anyone with a significant following or influential voice that could help you reach out to your target market. The influencer usually has built up a platform or audience by talking about, or producing content about specific topics or in a certain style that resonates with their fans.

What brands are doing influencer marketing? ›

Its worth is expected to grow from $13.8 billion in 2021 to $15 billion in 2022, and the use of influencer marketing among U.S. marketers is expected to increase from 67.9% to 72.5% in 2022.
10 Best Influencer Marketing Campaigns in 2021
  • Dunkin' Donuts. ...
  • Gymshark. ...
  • Magnum. ...
  • Chipotle. ...
  • Häagen-Dazs. ...
  • Tinder. ...
  • Benefit Cosmetics. ...
  • Levi's.
Oct 22, 2021

How do influencers promote brands? ›

Influencers are those who have large social media followings and have the ability to influence their audience. Brands use influencers to promote their product or service through paid advertisements, free giveaways, and endorsements.

What are the 7 goals of marketing? ›

Here are seven important goals in marketing you might to set:
  • Increase brand awareness. ...
  • Generate leads. ...
  • Become a thought leader. ...
  • Increase customer value. ...
  • Improve SEO. ...
  • Grow social media presence. ...
  • Increase conversion rates.
Feb 22, 2021

What are the 4 common marketing goals? ›

Five of the most common marketing goals are:
  • Generating leads.
  • Building brand awareness.
  • Increasing website traffic.
  • Converting leads into customers.
  • Developing customer loyalty.

What is the most important current trend in influencer marketing? ›

What are future trends in influencer marketing? Influencer marketing is becoming a big trend in 2023 and beyond. Key trends include a growing popularity of micro and nano influencers, brands looking for ongoing partnerships, different types of social media platforms, more performance-based deals, and more.

Who is the richest influencer? ›

The highest paid Instagram celebrity and influencer in 2023 is Christiano Ronaldo. The celebrity topped our 2023 Instagram rich list, with whooping $2,397,000 cost per post.

How much does Instagram pay for 1,000 views? ›

$250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

How much does Instagram pay for 1k followers? ›

Do you get paid for 1,000 followers on Instagram? Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post.

What is the most popular social media for influencers? ›

Social media platforms used in influencer campaigns worldwide 2021. An analysis of over 1,800 influencer campaigns showed that Instagram was the most popular platform for such purposes. It was incorporated into 94 percent of analyzed campaigns. Facebook ranked second, used by 43 percent of campaigns.

What are some of the niches influencers? ›

Top 10 Influencer Marketing Niches
  • Beauty. The cosmetics industry is projected to surpass $863 billion by 2024, beauty influencers specialize in sharing how-tos, tutorials, product reviews and more. ...
  • Health And Fitness. ...
  • Travel. ...
  • Fashion. ...
  • Business/Making Money Online. ...
  • Luxury/Lifestyle. ...
  • Gaming. ...
  • Animals.
Apr 22, 2022

What products do influencers promote? ›

Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin' Donuts all use influencer marketing. Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.

How much does an influencer cost? ›

Nano influencers (1000 - 10,000 followers): $10 - $100 per post. Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post. Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post.

What are the 5 characteristics of a good influencer? ›

5 Characteristics of a Good Influencer
  • #1: Authenticity.
  • #2: Expert Content Creation.
  • #3: Community Management.
  • #4: Trust.
  • #5: Passion.

What are five qualities of good campaigns? ›

So to help, we've analyzed which characteristics successful campaigns share.
  • The Customer = The Hero. This is how your customer sees himself. ...
  • A Clearly Defined Goal. ...
  • Highly Targeted Messaging. ...
  • Highly Targeted Audiences. ...
  • Integrated, Multi-Channel Marketing.
Aug 6, 2014

What makes an influencer stand out? ›

They know their audience and what you like–in fact, they often know what you'll like before you do. Knowing your audience goes far beyond demographics and influencers totally get it. They listen, engage and converse so they can truly understand what drives people.

How do beginner influencers make money? ›

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

Can you become an influencer with no followers? ›

There is no magic follower number you need to hit in order to start working with brands. Instagrammers with as little as 1,000 followers can get paid to post content, so long as they have an engaged audience.

How many followers do you need to make money as an influencer? ›

Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels. Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers.

How much budget for influencer marketing? ›

Micro-influencers: $100–$500 per post. Mid-tier influencers: $500–$5,000 per post. Macro-influencers: $5,000–$10,000 per post. Mega-influencers: $10,000+ per post.

What is the average ROI from influencer marketing? ›

How effective is influencer marketing? Influencer marketing is proven to be effective. According to studies, 11x the ROI than marketing using banner ads. On average, businesses and brands earn $5.20 for every dollar they spend on influencer marketing.

Do most influencers make a lot of money? ›

Top influencers can make hundreds of thousands of dollars to millions per year. Kylie Jenner, for example, is rumored to earn $1 million for each Instagram post. As a result, it is not uncommon for influencers to earn a six-figure wage or more if they do things well.

How do small influencers reach out to brands? ›

How to Find the Right Contact to Pitch To
  1. Search for the brand on LinkedIn, go to their People tab, and keep an eye out for anyone who has “PR”, “Collaborations”, or “Influencer Marketing” in their job title. ...
  2. Send a DM to the brand on social media asking who the best point of contact is.
Nov 2, 2022

What not to do in an influencer marketing campaign? ›

Top 10 Influencer Marketing Mistakes To Avoid
  • Using the Wrong Influencer Management Tool (or Not Using One at All) ...
  • Ruling out Micro-Influencers. ...
  • Not Being Transparent. ...
  • Disregarding Your Existing Fans as Brand Advocates. ...
  • Limiting Your Influencer Campaign to Social Media. ...
  • Not Creating Different Types of Content.

How do I know if my influencer campaign is successful? ›

Here are nine ways to judge whether your influencer campaign was successful.
  1. Use affiliate links. Use affiliate links to measure success. ...
  2. Track impressions. ...
  3. Track engagement. ...
  4. Set goals. ...
  5. Monitor traffic before, during and after the campaign. ...
  6. Determine your KPIs. ...
  7. Create promo codes. ...
  8. Add UTM parameters.
Feb 21, 2023

What are examples of social media campaigns? ›

  • What is a Social Media Campaign?
  • Apple: Shot on iPhone.
  • Dove: Project #ShowUs.
  • MoonPie: Super Bowl Commercial.
  • Friskies and BuzzFeed: Dear Kitten.
  • Casper: Sleep Channel.
  • Summary: Social Media Campaign Examples.
  • Want to Learn More?
Feb 18, 2021

What is the best marketing campaign of all time? ›

1. Nike: "Just Do It" Campaign. One of the most iconic marketing campaign examples is Nike's “Just do it” campaign. Nike launched the campaign in 1988 and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same.

What are the 4 types of influencers? ›

4 Different Types of Influencers Based on Follower Count
  • #1: Micro-influencers. Number of followers: 5,000 — 100,000. ...
  • #2: Mid-tier influencers. Number of followers: 100,000 — 500,000. ...
  • #3: Macro-influencers. Number of followers: 500,000 — 1M. ...
  • #4: Mega-influencers. Number of followers: 1M+
Oct 7, 2022

What is a good ROI for influencer marketing? ›

While there is no definitive answer, some experts suggest that an ROI of 1:1 (i.e., for every dollar you spend on Instagram marketing, you get one dollar back in sales) is a good benchmark to aim for. Of course, this will vary depending on your industry and the goal of your Instagram marketing campaign.

How long should you run an influencer campaign? ›

Simply put, when it comes to a singular influencer marketing campaign, our agency looks for programs to run somewhere between two weeks and six weeks. The average being four, and there are a few reasons why we do this.

How many influencers should I use for a campaign? ›

So, 30 key targets would be great and then you can arrive at 10 influencers that will probably say yes to the initial engagement if you've got the right value proposition, because guess what, not every single influencer is going to say yes to the initial outreach.

What should I name my campaign? ›

Think about what your campaign does and what you want people to know about it. Look at your target audience – investigate words and phrases that appeal to that demographic. Identify who or what the campaign serves, as well as who it consists of. Spend time also listing all the things that the campaign isn't.

What are the 3 given examples of social media? ›

Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.

How do you come up with a catchy campaign name? ›

Below are some of the most common areas in which to segment your campaign names by.
  1. Geography. Do you target multiple countries with your digital media? ...
  2. Brand/Non-Brand. In search, keyword performance by brand and non-branded terms differ greatly. ...
  3. Match Type. ...
  4. Website Structure. ...
  5. Network/Channel.


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